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Marketing & presentations

Holographic presentation of the Volkswagen Teramont

“X-ray vision” to show off the capacity of a new car.

About the project

The goal was to demonstrate the capacity of the new car. Through the headset people looked “through” the trunk of a real car and saw how many huge boxes and bulky items fit inside.

What we did

  • 01A Microsoft HoloLens application
  • 02An x-ray effect: virtual boxes inside a real trunk
  • 03Different loading options for bulky items

Result

The Teramont’s capacity became tangible instead of a line in a spec sheet.

Video & photos

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