About the project
The holographic tour covered the whole two-storey Hyundai Motorstudio gallery with themed sections: the sights of Seoul, Hyundai’s history worldwide and in the CIS, the Hyundai Motorsport rally team and the 2017 Hyundai Sonata.
Brand information, achievements and models, plus multimedia and 3D content, were integrated directly into the showroom — a unique way for visitors to interact with the brand.
What we did
- 01A route through the showroom’s key zones
- 02Content attached to objects and points of interest
- 03A demo scenario that needs no human guide
Result
A showroom visit became a managed, interactive experience.
