About the project
Microsoft HoloLens was used to present Genesis’ unique safety systems. Special animated visualisations showed how they work, and guests could change the car’s configuration and interact with it: open doors, swap wheels, change body and interior colours.
What we did
- 01Animated visualisations of the safety systems
- 02Swapping wheels, body and interior colours
- 03Opening and closing doors with gestures
Result
Visitors didn’t just hear about the technology — they explored the car themselves.
