← All cases

Marketing & presentations

AR presentation of the company’s operations

A demonstration of the company’s production activity using augmented reality and 3D content — at the forum booth and inside a holographic “greenhouse”.

About the project

The holographic tour consisted of five zones. Visitors moved between them with arrows and an audio guide recorded by a professional actor, while butterflies and hummingbirds flew around them. Walking through the greenhouse and interacting with exhibits, guests learned how ecology and mineral fertilisers affect plant growth.

In one zone you could scan the soil, see which elements it lacks and add nitrogen, phosphorus and potassium to raise the yield of a holographic apple or pomegranate tree. The fruit could be picked by hand and exchanged for real fruit after the tour.

What we did

  • 01Visualisation of technological processes
  • 02Interactive delivery for public demonstrations
  • 03A five-zone tour with navigation arrows and an audio guide

Result

Forum guests got an engaging way to get to know the company.

Video & photos

Want a project like this?

Discuss your project

More cases