About the project
The person puts on the headset and sees a botanist professor in front of them. The professor greets the viewer, explains the new range and invites them to pick one of six formulas — a memorable way for the brand to introduce a product.
What we did
- 01The “Natural Laboratory” concept developed with the client
- 02A holographic botanist character
- 03A choice of one of six formulas
Result
The Garnier Botanic Therapy launch became a story the participant steps into personally.
